Archive for 2010 elections

On Expensive Political Advertisements

Posted in philippines, Politics with tags , , , on February 7, 2010 by annepotz

I wonder where Senator Manny Villar is getting his funds to pay his political ads on television, prints and radio. Well, to some it may not be so surprising, (for we all know that he’s a business tycoon and a billionaire) but apparently the expenditures are so alarming, it has reached more or less P700 million pesos at this point in time, and the official campaign period has not yet started. What more if the campaign period is launched?

He’s really determined to win. He even used the veteran actor, Dolphy to endorse him in one of his political advertisement. Did he really know Villar personally? Totaling all his expenditures in media ads plus the talent fees of every celebrity that he uses in it, the total value will be much bigger than the number of families that are below the poverty line. In addition, he has also exceeded the 120 minutes given to every candidate during the campaign period. Where’s the fairness?

Okay, he’s wealthy. He can use all the money he wants in those ads, but the point is, it is too much. If we try to picture this, he wins the Presidential election, will he acquire all his expenditures from the public fund? Will he use his power as the president so that his business prospects and properties will expand more?

Manny Villar is a businessman. Business people never invest a bunch of their money into something that they will not benefit from. Businessmen always want a win-win situation. They will do whatever it takes to have a good profit. And from what I see, Villar will try even harder to be in the presidential seat, by spending more for those ads.

And I am not impressed by his famous campaign jingle. If you are sincere in helping the nation, be a role model. How can you spend millions and billions if you worked hard for it? A worker who works hard for a little amount of money will be so thrifty enough and wise in spending it. In his case, he throws all “his” money out for his campaign drive, I think it’s a desperate move. If not for the C5 controversy, he would’ve been my presidential bet.

Media can be a great vehicle in campaigning, but voters must be more meticulous in choosing their bet in the appointment of the next head of the nation. These political ads can be very tricky. It can be a façade to a candidate’s real intention; it is a theater where they can leap from being a politician to an actor. We must not be deceived by the candidate’s charming smile and sparkling eyes. Vote wisely, our future depends on it.